Work experience
Shopify Designer, Wavebrain
Remote, July 2023–present
Wavebrain is my independent Shopify store design service, where I focus on helping small businesses unlock their brand's potential with superb Shopify experiences.
Senior User Experience Designer, The Standard
Remote, November 2022–present
The Standard is a leading provider of financial products and services. My focus at The Standard is on creating a cohesive and positive online experience for the users of The Standard's retirement plans.
Managing Senior UX Designer II, Ad Hoc
Remote, October 2018–October 2022
Ad Hoc is a digital services company that helps the federal government better serve people. Federal contracts include VA.gov and HealthCare.gov.
- As lead UX designer, I redesigned, built, and maintained public websites to elevate and differentiate brand, including creating mockups, prototypes, and code, to take projects from idea to launch.
- I introduced company-wide internal microsites to facilitate information sharing within and across teams and enhance the employee experience.
- I led the initiative and processes to remediate customer-facing PDFs for accessibility, including marketing materials and proposal submissions, to ensure inclusivity and equitability.
- I created persuasive graphics, fully accessible documents, and videos on quick-turn multi-million dollar contract proposals, with a win rate of over 50% in 2019.
- I was promoted from Senior UX Designer to Senior UX Designer II in January 2021, then promoted to Managing Senior UX Designer II and Team Lead in August 2022.
Lead UX Designer, Trintech
Addison TX, June 2016–October 2018
Trintech provides enterprise financial software solutions to over 3,500 clients across 100+ countries, including a majority of the Fortune 100.
- I led effort to convert legacy product UX/UI with low SUS scores to modern and attractive user interface proven to increase user efficiency and eliminate user frustration.
- I established user research program and user pool sufficient to fill usability sessions within hours of invitation. I conducted research including focus groups, usability testing, and surveys. I reported and presented results with evidence-backed recommendations.
- I introduced design system, including pattern library, content guidelines, and accessibility recommendations, to lead new era of user interface for products.
- I built UX practice from one individual contributor to team of three UX designers.
UX/UI Designer, OrgSync
Dallas TX, Oct 2012–May 2016
OrgSync was a startup offering cloud campus engagement software for colleges and universities, with over 5,000,000 users and 450 campus partners. Acquired by Campus Labs (now Anthology) in 2016.
- I designed product interfaces and experiences to allow students and campus administrators to create events, forms, rosters, to-do lists, and over 25 other core features of the software.
- I worked directly with developers on cross-functional teams to implement product layouts in Rails views and controllers.
- I gathered user requirements and presented product designs to customers for actionable feedback.
- I presented to customers at annual conferences to educate customers about design best practices they could implement to integrate their branding and enhance engagement. Sessions were the highest rated by attendees.
- I wrote and edited content for feature announcements and blog posts.
UI Designer, AllPlayers.com
Irving TX / Remote, Aug 2010–Sept 2012
AllPlayers.com was a startup building a group and league management web application focused on sports with over 75,000 users and 1,000,000 monthly page views.
- I managed print and web design team.
- I analyzed needs and reconciled with data to develop wireframes, comps, and layouts to improve product interface of web application and marketing pages.
- I built front-end CSS and HTML within Drupal CMS.
- I wrote and edited marketing, email, and website content; feature announcements; and blog posts.
- I developed and produced brand standards guide.
Additional experience
Prior to 2010
Freelance print and web design and production for Dallas’ top agencies, design studios, corporations, and small businesses.
- My clients included Temerlin McClain, TracyLocke, Rapp Collins Worldwide, Eisenberg & Associates, J.C. Penney, Mary Kay, Exhibit Group|Giltspur, Blue Cross & Blue Shield of Texas, Big Feats Entertainment
- My account experience included Dallas Galleria, DFW Airport, La Madeleine, Nokia, Nortel, Pepsi, Pizza Hut, 7-Eleven, Stanley Korshak, Subaru, Zales
Associate Professor for college courses in the Applied Graphic Design Technology program at Collin College.
- Electronic Prepress, focusing on QuarkXpress software from beginning to expert level knowledge
- Digital Publishing II, focusing on all aspects of professional graphic design, including workflows, production techniques, design for campaigns, font technology and design, scanning and resolution, studios skills, printing technologies, business practices, contracts, copyrights, and project production
- Digital Imaging I, focusing on introductory Photoshop skills
